Functional food becomes far more interesting when it works outside a specialist health aisle. The SANAME P360 Range won Best Foodservice Initiative at the World Food Innovation Awards 2026, bringing its multi-collagen food proposition into an international conversation about how food is served and experienced.
This is a defining recognition for a brand building connections between collagen, bone broth and everyday hospitality. It celebrates an initiative, not just a flavour in isolation. The opportunity is to make a distinctive food easy for someone else to offer, explain and enjoy.
The recognition
- Programme: World Food Innovation Awards 2026
- Category: Best Food Service Initiative 2026
- Result: GOLD
- Product / range: SANAME P360® Range
Recognition in the wider food industry
FoodBev's 2026 programme drew entries from more than 100 brands across 28 countries. Those are the figures for the wider competition, showing the international setting in which the SANAME P360 Range's foodservice result was announced.
For SANAME, that setting matters. The brand is not restricted to a conversation about beauty powders or sports shakes. Foodservice brings caterers, hospitality operators and product developers into the same discussion. It asks a more practical question: how can a product become part of a real service occasion?
A thoughtful foodservice proposition needs more than a good idea. It needs a clear product identity, preparation that staff can understand and an experience a guest can recognise immediately. SANAME's warm broths and familiar brew formats give the proposition a natural starting point.
A new option beside familiar drinks
Tea and coffee already have established roles in hospitality. A savoury broth or a collagen brew can introduce another choice without asking the guest to learn an entirely unfamiliar ritual. A cup, a flavour and a moment of comfort are familiar ideas.
The difference lies in what SANAME brings to that occasion. Its P360 platform connects a bovine multi-collagen formulation with food-and-drink formats. That allows a conversation about both product interest and practical enjoyment, rather than forcing the guest to choose between a functional proposition and an appealing drink.
P360® multi-collagens provide 7 different structured collagen types in one bioactive, bioavailable and broad spectrum bovine collagen formulation to support body-wide cellular support; Head to Toe, from the inside out.
For operators, the right starting point is a focused tasting and a defined use case. An in-room amenity, a lounge option and a menu item each have different requirements. The award is an excellent reason to explore the range; a pilot establishes the format that fits the service.
Why this matters to airlines, hotels and distributors
A distribution conversation becomes stronger when it starts with a recognisable achievement and a specific use. Best Foodservice Initiative is a relevant title for a buyer considering guest experience, not an unrelated accolade pasted into a sales deck.
An airline buyer can begin with cup size, portion and the passenger occasion. A hotel can look at the guest journey and how a savoury option would sit alongside existing refreshments. A distributor can consider which formats suit its customers and how the range should be introduced.
Those are commercial design questions. SANAME's range creates several possible answers, rather than a single powder serving every purpose. The next step is to choose the application, taste the products and develop a practical supply conversation around it.
An international award with an everyday destination
SANAME's record of 88+ global recognitions in less than two years includes product, leadership and business achievements. This result is especially useful because its title describes an ambition beyond the retail shelf: bringing functional food into more everyday experiences.
The destination is not a trophy cabinet. It is a guest who discovers a broth they enjoy, a customer who finds a new daily ritual, or a partner who can explain the product with confidence. Best Foodservice Initiative gives SANAME a powerful introduction to those possibilities.
Explore partnership options: SANAME® Trade. For channel-specific information, visit SANAME® Aviation or SANAME® Hospitality.
Where should a prospective partner begin?
Start with the intended service setting and the people who will use the product. SANAME Trade is the route to discuss product selection, sampling and the practical requirements of your channel. Product suitability is best established around that specific occasion.
About the awards programme
FoodBev's World Food Innovation Awards connect new food ideas with the wider international food industry. Its 2026 winners announcement names the SANAME P360 Range as the Best Foodservice Initiative winner.
Sources and further reading
Related achievement: SANAME's global inflight-foodservice recognition opens a new conversation.
