A strong food brand is recognisable before every detail of its range is explained. SANAME received Gold for Best Food & Beverage Brand in the TITAN Brand Awards' 2025 Global Brands of the Year categories, recognising the identity behind its multi-collagens, broths and brews.
The food-and-beverage category is a particularly natural setting for SANAME. It keeps attention on products people prepare and enjoy, even when the formulation story is specialist.
The recognition
- Programme: TITAN Brand Awards – Global Brands of The Year 2025
- Category: Best Global Brands of the Year — Best Food & Beverage Brand
- Result: GOLD
A brand built around an experience
A pouch introduces the name, but the food experience is what customers encounter at home. SANAME's savoury broths and familiar brew formats give that experience a clear place in the brand story.
The language is intentionally approachable. A Hug in a Mug communicates warmth and a moment of enjoyment before the customer explores the formulation details. That helps a specialist proposition begin with something recognisable.
The result is a food brand that can be introduced through taste and use rather than solely through technical terminology.
Why a Food & Beverage brand title matters
The TITAN organiser publishes SANAME's Food & Beverage winner profile. This gives the brand a named external reference in the field where its products are actually used.
For a retailer or distributor, the category helps frame the introduction. SANAME can be discussed as a food range with a coherent identity, not an isolated ingredient that staff have to explain from scratch.
For a customer, it provides a reason to explore the products and choose the food experience that sounds appealing.
One identity across different preferences
P360® multi-collagens provide 7 different structured collagen types in one bioactive, bioavailable and broad spectrum bovine collagen formulation to support body-wide cellular support; Head to Toe, from the inside out.
The platform connects the range, but the products allow different starting points. An unflavoured option offers flexibility. A brew provides a familiar drink identity. A broth gives savoury preferences a clear place.
A strong brand makes those choices easier to navigate. It should not require the customer to understand every item before selecting the first one.
The award story is most useful when it supports that clarity and directs people to the products.
Part of a two-category brand achievement
SANAME also received TITAN Brand Gold in Health & Wellness in 2025. The pair is significant because the same business is recognised through two related perspectives.
The Food & Beverage title keeps the product experience in view; Health & Wellness introduces another part of the brand's audience and proposition. They are not duplicates, and each deserves a clear explanation.
Together they contribute to SANAME's 88+ global recognitions achieved in less than two years.
Explore the food brand: the SANAME® range. Discover SANAME® bone broths or SANAME® collagen brews according to the experience you prefer.
What is being recognised in this category?
SANAME is recognised as a Food & Beverage brand. Individual product results, such as SUPERBONE's taste award, provide additional detail about particular foods and are linked through the awards collection.
About the awards programme
The TITAN Brand Awards publish SANAME profiles in Food & Beverage and Health & Wellness. The two categories speak to the same brand from two different market perspectives.
Sources and further reading
Related achievement: A Gold health-and-wellness brand title for SANAME at TITAN.
