SANAME was recognised in Making Waves at the ROAR Awards 2025, a title that fits naturally with the brand's ambition to bring a different perspective to functional food.
For SANAME, making waves is not about adding noise to a crowded category. It is about making a distinctive offer easier to see: multi-collagens connected to familiar brews, unflavoured food use and savoury bone broth.
The recognition
- Programme: Australian ROAR Success Awards 2025
- Category: Making Waves
- Result: Making Waves recognition
A different conversation in a familiar market
Customers often arrive with established expectations of collagen or broth. SANAME brings those interests together within one food platform.
That creates the possibility of a new discovery. Someone looking for collagen may find that a savoury cup is a more appealing format. Someone searching for broth may become interested in the P360 formulation behind the range.
The brand's task is to make that connection understandable enough for the customer to act on it.
A clear point of view matters
A business can attract attention without making its difference clear. SANAME's food-first identity gives the story a practical focus.
The products are introduced through what people can prepare and enjoy. The formulation provides the specialist context, while the individual food information helps the customer choose.
That balance gives the brand a direction beyond a single promotional moment. It creates a recognisable offer that can be explained across different audiences.
Why the Making Waves title is relevant
The ROAR organiser's 2025 winners page includes SANAME in the Making Waves category. This article focuses on that named recognition and the distinctive business direction it brings into view.
It is a different kind of result from a taste award or a founder's community title. The category provides an opening to discuss the brand's presence and point of difference in the market.
The awards collection is strongest when those individual subjects are explained rather than treated as interchangeable badges.
From attention to a real product experience
SANAME's 88+ global recognitions achieved in less than two years create a strong introduction. The commercial challenge is to make that visibility lead to something useful.
A customer should be able to find the format they prefer and understand its ingredients and preparation. A partner should be able to identify where the range could fit their audience.
Discover the brand making waves: the SANAME® range. Explore SUPERBONE® chicken bone broth or P360® Pure Unflavoured Multi-Structured Collagen (TASTELESS) Multi-Collagen for two different starting points.
What does this article focus on?
It focuses on SANAME's named Making Waves recognition in the ROAR Awards 2025 and the food-first business proposition behind it. The organiser's winners page is linked below for the published category listing.
Sources and further reading
Related achievement: Brand Disrupter of the Year: SANAME's major SHE-com recognition.
