An industry leadership award recognises the person setting a direction, not only the product at the end of the process. Peta Warby received Gold in the Woman of the Year - Industry category at the 2025 Stevie Awards for Women in Business, adding a substantial founder achievement to SANAME's record.
For a company working across collagen, broth and everyday food, leadership includes making the proposition coherent enough for very different audiences to understand.
The recognition
- Programme: The Stevie® Awards for Women in Business 2025
- Category: Women of the Year — Industry — Peta Warby
- Result: GOLD
- Recipient: Peta Warby
The work behind a recognisable direction
A customer sees a product page and a pouch. Behind that introduction are decisions about the range, the way it is explained and the kind of experience the company wants to create.
Peta's direction for SANAME connects a specialist multi-collagen proposition with approachable food formats. Broths, brews and unflavoured use allow the brand to welcome different preferences without losing its central identity.
Industry leadership is relevant to that work because a clear direction has to be maintained as the business meets new audiences and opportunities.
A founder's voice can make a category more human
SANAME's language invites a personal connection. A Hug in a Mug expresses a food experience in a few familiar words, before a customer examines the details behind the product.
That does not make the specialist information less important. It provides an accessible starting point so someone can decide whether they want to learn more.
For a woman-led brand, the founder's voice can be a strong part of that relationship. It shows that the product range is being built with an intended customer experience rather than presented as an anonymous assortment.
Gold leadership alongside product recognition
The same 2025 Stevie programme also recognised SANAME's innovative product work and company achievements. Peta's industry Gold therefore sits within a wider account of a founder and business developing together.
Each result should have its own emphasis. A product article can focus on the food; this one introduces the person leading the direction and the decisions that connect the range.
That distinction is useful to journalists and prospective partners as well as shoppers. They may want to know who is behind the business before beginning a more detailed conversation.
Recognition with forward momentum
SANAME has accumulated 88+ global recognitions in less than two years. The pace gives the leadership story energy, while the individual titles provide the detail.
The next stage is to make that record work commercially: introduce more customers to SANAME and give partners a clear route into the brand. Leadership recognition is most useful when it supports those real conversations.
Meet Peta Warby: Peta Warby’s founder story. Explore the SANAME® range or connect through SANAME® Trade.
Is the industry title about one specific SANAME product?
No. It is Peta's industry leadership result. SANAME's product awards are separate recognitions, and the collection links the two without treating them as the same achievement.
About the awards programme
The Stevie Awards for Women in Business recognise the work of women entrepreneurs, executives and the organisations they lead. SANAME's six supplied 2025 results span its products, company and founder.
Sources and further reading
Related achievement: Peta Warby's entrepreneurial Gold: building SANAME as a specialist consumer brand.
