A disruptive brand does more than enter a category with a new label. It gives customers a different way to understand the offer. SANAME received the major Brand Disrupter of the Year recognition at the SHE-com Women in Ecommerce Awards 2026, placing its founder-led food business in a commercially relevant spotlight.
For SANAME, the different perspective is the connection between multi-collagens and everyday food experiences, including savoury bone broths. The brand does not ask every customer to approach collagen through the same kind of drink.
The recognition
- Programme: SHE-com Women in Ecommerce Awards 2026
- Category: Brand Disrupter of the Year
- Result: MAJOR AWARD
Change the buying conversation
When a category becomes familiar, product comparisons can narrow to flavour, size and price. A disruptive proposition creates another question: is there a different way this product could fit my life?
SANAME offers several answers. An unflavoured option gives flexibility; a brew provides a familiar flavour; a broth offers a savoury ritual. The range invites customers to choose from preference rather than accept one fixed format.
That is especially relevant online, where a visitor may have only a few moments to understand why a brand deserves closer attention.
A women-led ecommerce setting
SHE-com focuses on women-led ecommerce and product businesses. Its programme provides a useful setting for SANAME's brand achievement because the work includes not only making food but explaining and selling it directly to customers.
An online product page has to do several jobs: introduce the product, clarify its difference, show the available options and make the next step easy. A brand with a broader proposition needs those jobs to work together.
The recognition is therefore commercially meaningful. It belongs in the story of how SANAME reaches customers, not only in a ceremonial list of awards.
The products make the disruption tangible
P360® multi-collagens provide 7 different structured collagen types in one bioactive, bioavailable and broad spectrum bovine collagen formulation to support body-wide cellular support; Head to Toe, from the inside out.
The P360 formulation story connects the range, while the food formats create different ways to experience it. The idea becomes tangible when a customer chooses the product that suits their preference and understands how to prepare it.
SUPERBONE is a clear example of the savoury direction. P360 Pure provides an unflavoured alternative. Together, they show why SANAME is not limited to one conventional collagen shopping experience.
Recognition with a sales purpose
SANAME's 88+ global recognitions in less than two years should make the brand easier to discover and understand. The next stage is to use that profile to help more people find the food.
For a first-time shopper, the most useful action is to identify the format they want. For a partner, it is to consider the audience and the way the range should be introduced. A disruptive brand succeeds commercially when its difference becomes easy to act on.
Discover the range: the SANAME® range. Try the savoury direction through SUPERBONE® chicken bone broth or explore P360® Pure Unflavoured Multi-Structured Collagen (TASTELESS) Multi-Collagen.
Why does the ecommerce context matter?
Because a product business must make its value clear through the buying journey as well as the food itself. SHE-com's women-led ecommerce focus gives this recognition a relevant setting for SANAME's direct-to-customer brand work.
About the awards programme
SHE-com's awards focus on women-led ecommerce and product businesses. This is a particularly relevant commercial setting for a founder-led brand that sells food directly to customers.
Sources and further reading
Related achievement: Consumer-products innovation: a Gold Stevie for SANAME's different approach.
